Sustainable Business Development: Reaching Beyond The Rhetoric To Superior Performance (Research)
Mar 2004 |
Suzy Goldsmith, Foundation for Sustainable Economic Development in the Department of Management, University of Melbourne; Professor Danny Samson, Foundation for Sustainable Economic Development in the Department of Management, University of Melbourne
The connection between sustainable development and business success depends on the depth and quality of the sustainable development practices, and their fit with the company's distinctive business strategy and culture. In particular, sustainable development practices are most likely to boost long term performance when they serve to stimulate innovation and foster a competitive business advantage.
