Ford Drives Motor Industry Innovation
Satisfying the new 'savvy' consumer.
-
Jac Nasser interview (Interview)
Mon Jan 01 2001 | David FormanFord's new head talks about the perils and opportunities of doing business on a global scale. -
An audience with the Ford Motor Company (Interview)
Mon Jan 01 2001 | David FormanPerhaps in no other industry have the chill winds of re-engineering and the searing heat of competition been felt more deeply than in the automotive industry. Globalisation has simply changed forever the way motor vehicles are built and sold. In this Q & A, David Forman probes two senior executives of the Ford Motor Company - Martin Zimmerman, Executive Director, Government Relations and Corporate Economics, and Jim Cain, Finance News Manager - on how one of the world's great motor vehicle manufacturers is facing the task of keeping customers and attracting new ones. -
Ford takes aim at the future (Opinion)
Mon Jan 01 2001 | David FormanFord's internal re-alignment is placing them to move swiftly into the information age. -
The "Industry of Industries" goes back to the future (Opinion)
Mon Jan 01 2001 | David FormanHow Ford's experimentation in the ways it manufactures and sells motor vehicles could change the industry forever. -
Ford dealerships: the worldwide plan swings into action (Opinion)
Mon Jan 01 2001 | David FormanThe recent arrival of Australian, Jac Nasser, to the helm of Ford, comes at a time when technology and savvy is making the customer more demanding than ever.
