Overview & Comments

• Despite the diversity of size, experience and industry sector, a common feature of born global enterprises is that the whole world is their potential market from the company's inception, bucking the more traditional approach to growth by pursuing success in domestic markets before entering offshore markets.
• Perhaps the approach of these firms is best encapsulated by the advice given by several interviewees to prospective born global firms: ‘Know your industry; know who your competitors are in the world market; work out where you can add value and carve a niche; and do it!'
• As international competition demands greater collaboration and a more rapid absorption of new knowledge, governments can help resident firms to connect to global webs of enterprise.

Case study companies included different sized firms from four different states across a diverse range of industries:

• Aconex Pty Ltd (VIC) – provider of an online document management and web collaboration system for construction, engineering and facilities management;
• Agenix Ltd (QLD) – a publicly listed company in the market for cardiovascular diagnostic products;
• BEELINE Technologies Inc (QLD) – pioneer of Global Positioning Systems (GPS) technology for hands-free Steering Assist™ in agricultural vehicles;
• Biota Holdings Limited (VIC) – a publicly listed company involved in the discovery and development of antiviral drugs;
• Cochlear Ltd (NSW) – a publicly listed company that designs and markets multi-channel cochlear implants for the hearing impaired;
• CSL Ltd (VIC) – a publicly listed company that develops, manufactures and markets vaccines and medications of biological origin;
• DSpace (SA) – pioneer of technology for commercial and defence satellite communications;
• Ellex Medical Lasers Ltd (SA) – a publicly listed company that designs and manufactures laser systems for ophthalmologists to fight blindness;
• Global Trust Centre (NSW) – an organisation that identifies needs and solutions to overcome security and trust problems in the digital world;
• Indigo Technologies Ltd (QLD) – pioneer of technology that reduces potentially toxic, fine particles emitted from coal fired furnaces in power stations;
• Infomedia Pty Ltd (NSW) – a publicly listed company that supplies electronic parts catalogues, primarily for the automotive industry;
• Micronix Pty Ltd (SA) – a publicly listed company that commercialises biomedical technology which facilitates accurate, inexpensive and real-time placement of a variety of catheters for a range of clinical applications;
• MYOB Ltd (VIC) – a publicly listed company that designs and supplies business management software, services and support for businesses and accounting practices;
• NOJA Power Switchgear Pty Ltd (QLD) – designer and supplier of low and medium voltage switchgear products;
• Rising Sun Pictures (SA) – provider of visual effects services for filmmakers, chiefly Hollywood studios;
• Technico Pty Ltd (NSW) – an agri-biotech company that provides supply-chain solutions by using proprietary technology to deliver early generation seed-potato products;
• tna Australia Pty Ltd (NSW) – provider of integrated turnkey solutions for food packaging and processing products; and
• The Wiggles (NSW) – provider of children’s entertainment (music, merchandise and theme parks) that encourages the participation of parents and guardians.

Table of Contents

 CHAPTER 1: AIM, METHOD AND STRUCTURE            Rationale for the Project       The Contemporary Business Environment            Trends Perpetuating the Born Global Enterprise  Scope and Method   Report Structure         

CHAPTER 2: LITERATURE REVIEW AND BACKGROUND ISSUES The Born Global Literature   What Do We Know About Born Globals?  The Born Global Firm and Extended International Presence      

CHAPTER 3: KEY INSIGHTS INTO DEEPENING AUSTRALIAN BORN GLOBAL FIRM ACTIVITY Introduction    1.  Business Strategies that are not Cavalier but Confident and Cautious        2.  Born Global Firms are Agile Learning Organisations 3.  Collaborating and Connecting to Global Webs of Enterprise            4.  Building New Markets by Serving Unmet Needs or Specialist Niches         5.  Opportunities in Traditional Markets for Untraditional Enterprises    6.  Geographic Distance can be an Advantage    7.  Business Strategies that take Advantage of Globalisation     

CHAPTER 4: NATIONAL ECONOMIC BENEFITS OF BORN GLOBAL ACTIVITIES            Introduction    Analysing National Economic Benefits: Some Relevant Theoretical Issues      Contributions to Employment and Public Revenue           Participating in Global Webs and Facilitating Economically Relevant Knowledge       Sustaining Local Clusters of High Value-Adding Activities         Creating New Global Industries Within the Australian Economy Building up the Skills and Knowledge of Australian Residents   Enhancing the Reputation of The Australian Economy and Australian Residents        Policy Implications    Conclusion      

CHAPTER 5: CONCLUSIONS       Aconex Pty Ltd          Agenix Ltd      BEELINE       Biota Holdings Limited         Cochlear Ltd  CSL Ltd          DSpace Pty ltd          Ellex Medical Lasers Ltd      Global Trust Centre   Indigo Technologies Ltd       Infomedia Pty LtdMicronix Pty Ltd         MYOB Ltd      NOJA Power Switchgear Pty Ltd    Rising Sun Pictures  Technico Pty Ltd       TNA Pty Ltd   The Wiggles

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