Innovation in Winning Organisations in Australia: Myths and Realities
Professor Graham Hubbard, Professor of Strategic Management, Adelaide University School of Business
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A 25-year study of 11 top-performing Australian organisations has revealed valuable innovation lessons for companies wanting to emulate them. These findings show that many conventional views on innovation are myths, and provide a practical guide to innovating successfully, overcoming the barriers many companies face. By using a broad definition of innovation and by getting the whole organisation geared for change, Australian companies can greatly improve their innovative capacity.

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