November 2006

• The Reality of Innovation Unzipped (Research)
  Nov 2006 | Deloitte; Australian Business Foundation

  This joint venture project between Australian Business Foundation and Deloitte aimed to test the appetite for innovation in middle market firms through a series of focus groups with more than 50 businesses in Sydney, Melbourne and Brisbane. 

  The key findings of this collaborative project demonstrate that these businesses have a strong appreciation that they need to continually innovate to survive, and to compete on knowledge and innovation through business transformation, rather than on cost.