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Businesses often fail to capture the enduring rewards from their creativity and innovation in business.  Design London, a newly-established UK-based multidisciplinary centre of excellence between the arts, engineering and business, sees itself as a change agent, able to drive both creative and commercial success through research, teaching, pioneering the next generation of innovation technologies and incubating new business ideas.

Design London has developed new practices, tools and processes that takes design beyond the glitter of aesthetics and pretty products.

‘Professional design skills take many years to build, however design methods can be applied by business people to develop a radically new supply chain, create new routes to market, or design a new business service’, says Nick Leon.

There are lessons to be learnt for Australian firms under increasing pressure to find new ways to develop more creative and competitive ways to do business and to delight customers.

The Australian Business Foundation and Standards Australia invite you to join us for a presentation on the experiences of Design London by its Director, Nick Leon. Hear how they are harnessing the transformational power of combining design, engineering, technology and business to address the challenges of future innovation.

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